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-out cowboys stadium in dallas in front of 90,000 diehard fans. each school took home a record $10 million from ticket sales and television rights, an athletic director's dream. >> brandon: this game will sell merchandise. it will create interest for tickets back home. it'll hopefully get other networks bidding for these opportunities for us. >> keteyian: for schools without the pedigree of michigan or alabama, football has become the fastest way to put their universities on the map. this was unheralded towson university, preparing in baton rouge, louisiana, to play powerhouse lsu in what is known as a "guarantee" game. towson was guaranteed a half million dollars to show up, and also guaranteed to lose, on national tv, no less. before the game, we spoke to towson athletic director mike waddell. why subject your team to this? >> mike waddell: there'll be more people watching this game tonight than perhaps have ever watched anything to do with towson university in our history, going back 146 years. >> keteyian: but then a funny thing happened on the way to the slaughter. the sacrificial lambs di
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